Application information relevant to social media and society pdf country including entry requirements, exhibitions, financial aid and the advisors available to help you. While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications—sharing links, photos, videos, news and status updates with a growing network of contacts. 65 and older now use social networking sites.
65 and older who reported social networking use one year ago in a survey conducted in April 2009. However, over the past year, their growth paled in comparison with the gains made by older users. 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others. The use of Twitter and other services to share status updates has also grown among older users—most notably among those ages 50-64. By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time.
Email and online news are still more appealing to older users, but social media sites attract many repeat visitors. While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Social media properties—including networking and status update sites—are newer additions to the daily digital diet of older adults. The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites. However, even though older adults may be among the most resistant to broadband, there is evidence that once these users get a taste of high-speed access, they often come to rely on the internet as an everyday utility in their lives. While the rates of broadband adoption among the oldest users are low, the frequency of use among those who do have high-speed access is relatively close to the usage levels of younger users.
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Social media use is somewhat more prevalent among older users who have high-speed connections at home. Among many other activities, having high-speed access has also been associated with a greater tendency to blog and share other forms of creative content online. First, our research shows that social networking users are much more likely to reconnect with people from their past, and these renewed connections can provide a powerful support network when people near retirement or embark on a new career. In our September 2009 survey, about half of all social networking users ages 50 and older said they had been contacted by someone from their past who found them online. Second, older adults are more likely to be living with a chronic disease , and those living with these diseases are more likely to reach out for support online.